Only been involved in forums for around 2 years but during that time there have been several threads proclaiming that the end is near.
The communities reaction to mass reset is obvious. However, someone mentioned the creation of a second server which sounded like a really good idea. Eventually, though, you would have the same problem. A gap will widen between those who are more active and willing/able to spend money and the rest. We should only expect so much out of the devs to discourage this.
You could create a timed server that is excellerated but only lasts a month and resets.