I just think that instead of the devs selling horns and seals and such, why don't they just sell crux chest? Say 4$ normal and 10$ gold. I bet they would sell a lot more of those than seals and horns. Everyone could benefit then , even new accounts. Just throwing it out there .
That makes it more of an individual effort as far as growing. Only benefits 1 person so less people are inclined to spend.