Whilst I agree to the point, this equation doesn't take into account how many of those users WOULD have bought a seal of one wasn't given to them. To work out a real cost you would have to filter them Out (after all a seal is not actual money) then re-run the calculation using the number of users that buy seals normally
Giving out a free xtal does not mean they lose a dollar. Its not a physical item that is manufactured. It doesnt cost them more if we hit the "repeat action" button a few more times. They just didnt earn a dollar from the none tangible item that has no physical cost.
I agree it's not a marketable loss. Grocery stores will say have a big sale on cases of water where they sell the case at less than what they paid 4 it to bring you into the store to buy other items at a profit. In this case they give you an item that does not have a "real" cost for company image and to give you a taste of what you could have if you have $ to invest. Those who can n do buy nobs & seals will buy them regardless if given free ones here and there. And won't complain about the freebies' frequency.
Exactly. If you were going to spend $20 dollars you are going to spend $20 dollars. Just cause you got a free seal doesn't mean you're going to only spend $14 dollars. You decide how much you're going to spend and then spend it.