Dear Developers, We get it, you want and need to make money to continue developing new content for the game and to keep it alive. An active and spending community is what you desire. The community as a whole doesn't mind spending either, if it is a means to an end that makes sense. Here's what not to do: Release new lands/buildings too soon. The last release drove away a lot of long time players because it was too daunting of a task to bc. Many players want to enjoy ee/pvp/osw instead of scrambling to make gold 24/7. Complicate EE. Run events 24/7. We are tired of the rat race. Here's what to do: Create events that promote clan unity, not clan hopping. Give clan bonuses tied to clan based event totals. Release new lands/buildings after at least 700 players are bc. Give the average spender time get caught up. Eliminate the 24 hide ally spell. It's purpose has been exploited to keep allies hidden for months and in some cases an entire year or more. Pay better attention to players alerting you of inhuman activity and don't be afraid to make an example of players who play like robots. Advertise your game on TV. Clash of clans, fire age, mobile strike are stealing your customers. Those games suck compared to KAW. Let people know about your product. After each event level, have a 24 hour "purge" event that turns off all EB and automatically enters every account into a PVP event. Release the previous event rewards at the end of the "purge" event. Sell a $50 token at the oracle that allows you to completely change your abyssal buildings with no gold cost. Create a set of PVP equipment that is a tier above PVE equip. Make earning this equipment available only through hitting players that are on your battle list. Please keep your ears open to the community. I fear one more early land/buildings release combined with 24/7 mindless events will put the nail in the coffin for this game. Thanks for listening. .