Would it make any sense to raise the ammount of gold in allies needed to max your plunder to sort of bring back the ally market? I see so many people with lame ass 50b allies and they are just content. Whenever I played, buying and selling allies was an essential part of stacking your cash and getting those upgrades. Not to mention never in a million years did I think it would be safe to sit around with billions of gold out not banked in items or allies. If they upped the ammount of allies you need for max plunder maybe people will start buying and selling more.
or the current ally market would inflate to match the proportional change needed. A Thinking Ape is an established company, and has game economists who look into things such as this. Trust in the company that has kept a userbase this strong for 7 years.