Many players will probably not be able to afford the new lands and may not be able to live the experience of exploring a land and building on the new land which is why I have an idea. Give Free gold to every Mid/Small KAW player. Why? - so we can buy a new land and building and enjoy the experience. And.... Because you're worth it!
Last land launch they did give us frontier spyglass for free, which were land tokens so.... Maybe again?
The new land is generally cheaper than the last few upgrades or even the last few land of the previous set so it shouldn't be very expensive to buy one and throw a building down It would most likely be very hard to categorise a small or mid player and then those who were close to the limit wouldnt be pleased