Some dude just messaged me saying I need allies they increase my gold I got vollied and only made 50 million and the cheapest ally is 20x that How on earth do I make that if I refuse to spend money on a freemium app? I make nothing, can't afford a sufficient amount of pots of item phase on epic battles, is this why this game has no new players? I've been watching world chat and rarely anyone joins.
This game is in a major decline because the only way to play effectively is to hand them your wallet. Don't get consumed by it like we all have. Delete the app while you can
Having allies means you earn ally plunder as well as plunder from the buildings you own. In order to take advantage of this you should join a clan. Hit epic battles. If you're serious about growing your kingdom then you will find a way. Or find someone who will teach you how.