Allies help you get more plunder from battles and Epic battles (in clans) and wat happens is if you own say one building and you had 3 allies you may get 100000 extra plunder per hit but you keep buying allies and its not rising? This is because youve hit your max plunder (the most amount of extra plunder you can have at the moment) so to increase this amount you need more lands and more building (espesially guilds). All Def buildings have a 5% increase to your plunder! So if you think you havent hit max plunder yet hire a really cheap ally and see if you plunder rises. If it does then hire the most expensive ally you can afford so it rises to a higher amount. If your thinking well i want this money for upgrades not allies then think of it like this: The more allies i have the faster ill get the money back! For eg; I have 500 mil. It took me 3 days to get that () i really dont want an ally so ill buy an upgrade! But if he got the upgrade it would only take 1 day to fet that money so then he can get other upgrades and lands faster! Once i had no allies because i didnt see any point in having them. I had forges then. Now i have loads of expensive allies! I have Cursed foulderies now. Hope this helps!