Not very. My understanding is that it is for startups looking for seed money. ATA is already well established and i wouldn't consider it a start up.
Grant is onto something here.. Imagine a show on forums where on one hand there will be an assortment of judges who will be a mix of devs, mods, Kaw "celebrities" And daring Kaw players would bring their pitches for the game (new eb ideas *cough* shark, new war ideas or game mech ideas), and they will be put on the spot.. Devs don't have to implement anything.. just to see players ideas being scrutinized publically and interactively would be fun to watch.. Oh.. and please don't violate Kode #32
or yanno just throw an ad or two on tv and blow up like that other app that is still running on ads with Arnold as the advocate lmao . ah well . that game still #1 I think