So as you all know, ads are the bloodline of world chat, but they do get annoying and in the way. If you play clash of clans, their "world" chat has a muting function to where you can mute that person so you can ignore them, but if someone in world chat wants to chat with them, they still can. Very useful instead of having to stare at ads, you can enjoy your conversations with your friends. Or foes, whichever you prefer
It'll just mute for yourself, not for everyone. But from what I know the last time I played clash of clans, they also didn't have a search player option. Meaning if you wanted to unmute then you can't
For the time that you're online, once you close the app from back ground. They will be muted, then once you get back online, if you want to mute them, feel free to