I made a thread on this awhile back where you had to PvP to get the reward. It was kind of badly explained and not understood so my idea never got far.
You said it, follow through is a totally different matter... This so called roadmap said "pvp updates making us happy to be released in late jan or early feb"(2014!).... Ha ha ha
as of now, theres really only a couple things that any of us would really care about getting. anyone here honestly think you are gonna get a free seal or a xtals? and ive never seen the games with this feature ever give out anything that was worth the time it wasted informing me that i got something... that concider, im surprised we dont have this yet.