Why the hell are old lands still so expensive I mean come on lol. Your obviously not gana get new players, so I mean why not?
They already get lowlands unlocked and can have those bc in a day or two as it is. If other lands were reduced in price you would have every main on their alt growing it rapidly. Lands are fine as they are.
Really all you have to do is buy the lands now a days everything else is free over time because of the tokens. If there wasn't tokens maybe I'd agree with you that they should reduce land cost as it is now though it's fine.
These are the crestplates you get in the side missions during events. You can use those to upgrade your buildings. So gold for lands crestplates for buildings. Locate them in your profile under building tokens right after your permanent items.
Jose Canseco is a dev now and invented injectable tokens for your kingdom to get swollen like. Tokens = Kingdom Growth Hormones